Increase Sales by Conducting Online Webinars

In today’s tough economic climate, businesses should be looking to increase sales any way possible. One unique way to increase sales is by conducting online webinars. A webinar is similar to a seminar except that it is held online and your attendees can access the content from anywhere in the world as long as they have an Internet connection. With the assistance of web conferencing software, it is extremely easy to hold an online webinar these days, which can provide a big boost for your business.

Provide Value

The number one thing to keep in mind when holding an online webinar is to provide value to those in attendance. When conducting an online webinar, you want to present yourself as an industry expert in order to gain the trust of potential customers. The easiest way to do this is by providing your attendees with something of value for taking the time to participate in your webinar. This could be a useful nugget of information, a discount for your services or an e-book full of information directly related to your industry. Whatever you decide to give to your attendees is up to you, just make sure they will find it useful.

Get Personal

An online webinar allows you to get personal with your potential customers, which is a good way to boost sales. While a webinar can include a sales pitch, it is best if you save that for another time and focus on helping those who have attended your webinar find answers to whatever questions they may have. This personal aspect of an online webinar gives you another opportunity to solidify yourself as an industry expert and someone your guests should seek out in the future to help with their problems.

Something as simple as allowing your guests to type questions into the web conferencing software, which you answer at the end of the webinar, can help you achieve the expert status you are seeking in order to help boost your sales.

Collect Information

Most web conferencing services allow you to collect the contact information of those who attend your webinar to create a prospect list. When someone attends an online webinar, they know they will have to give their contact information in exchange for the knowledge they are about to gain. This is the main reason why you want to hold a webinar in the first place. By collecting the contact information of those in attendance, you will build a nice list of prospects you can contact in the future about your products or services.

This is another reason why you want to ensure that you provide your guests with something of value during your webinar. You do not want your attendees leaving your webinar feeling as if it was a waste of their time. If you are able to convince the majority of those who attended your webinar that they learned something valuable and that you know what you are talking about, they will be more receptive to the sales materials you send to them in the future.

Holding an online webinar with the assistance of web conferencing services is a great way to position yourself as an industry expert and build a contact list of highly interested prospects. By providing your guests with something of value, whether a physical product or industry secrets, you will position yourself as someone who knows what they are talking about and a valuable resource within your industry. This will help you convert your prospects into paying customers in the future.

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Top Questions to Ask When Shopping for Conference Call Services

Conference call services are increasingly popular in the modern business world. Their ability to get everyone on the same page and keep them there has much to do with this expanding popularity. Of course, that doesn't mean that all teleconferencing services are good enough for your firm. Even if you're just now jumping on the bandwagon, it's critical that you look at prospective conference call products with a discriminating eye. Always remember to ask these top questions before selecting a particular calling package for your next big meeting.

Is It Really A Reliable Conference Call?

 
Capacity is important. If your service guarantees that it will be able to connect a certain number of callers, it can't fall short at random.
The whole reason you're paying for the conference call service is so that you can get as many people as you want to in on the conversation at the same time. Make sure that the capacity figures you're given are accurate before you schedule a mission-critical meeting around them.

Will You Be Able to Rely on Support?

 
If you can't get assurances that your conference call package will always be backed up by tech support staff, try a different service. Tech support may not seem so important when things are going well, but when your CEO can't connect to the call on their smart phone, you're going to want expert help right away and you should be able to get it. 

Will You Be Able to Control and Moderate Calls

 
Moderation is key to any large discourse. When there are scores of people trying to talk at once, you need to be able to mute some and turn up the volume on others. This isn't so that you can cut people out or show favor; conference call moderation control tools are simply the best means of ensuring that you have a productive conversation instead of an unintelligible shouting match. 

Will the Conference Call Service Integrate with Your Standard Practices?

 
Features are more important than you think. For instance, to some, the ability to automatically record their conference calls to mp3 formats or include participants from web chat lines seem like bells and whistles. To others who use digital media files as their standard corporate records, these features are absolutely essential to proper business.
It's critical that you can find a conference call service that already meshes with your corporate procedures. Although there are many that will enable you to hack together some kind of jury-rigged solution, these are not productive. Good teleconferencing services provide you with the abilities you need from the outset.

Price Point Considerations

 
Finally, consider the fact that many conference call services come with hidden fees. This is by no means an industry-wide problem, but it's common enough that you ought to ask about full fee structures beforehand. Although there are certain valid FCC taxes and other fees that will popup on your bill as laws change, it's important to find a teleconferencing service that discloses their payment structure openly if you want to avoid spurious charges.

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